Castle Lager has launched a FIFA World Cup 26-themed consumer promotion encouraging customers to collect a full set of limited-edition cans for a chance to win a cash prize.
The campaign invites consumers to “be the first to collect all FIFA World Cup 26 Castle Lager cans” and stand a chance to win R1 million, with terms and conditions applying.
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According to promotional material, participants must collect and keep all 26 cans for prize verification purposes in order to qualify.
“Keep all 26 cans for prize verification,” it says.
The initiative forms part of broader marketing activity tied to the upcoming FIFA World Cup 2026, with brands using football-themed promotions to drive consumer engagement ahead of the tournament.
The FIFA World Cup 2026, jointly hosted by the United States, Canada and Mexico, will be the first edition to feature an expanded 48-team format, increasing competition and opening more opportunities for African nations to qualify.
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Compiled by Betha Madhomu
