Cape Town – Cape Town’s majestic sea and mountain views have earned the city its latest title as Africa’s best city brand.
TimesLIVE reported that the Mother City was named Africa’s best city brand in a new ranking, and 60th globally followed closely by Johannesburg at third place and 72nd respectively.
According to the Brand Finance City Index, the rankings were based on a global survey of 15 000 people across 20 countries to measure perceptions of the world’s top 100 cities, the report said.
The report said London was named the best city brand in the world, followed by New York and Paris.
“Cape Town’s position as a continental leader can be attributed to its status as South Africa’s most visited city, with a high reputation and consideration as a destination to visit.
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“The city’s natural beauty, with its stunning coastline, mountains and diverse landscapes make it one of the world’s most attractive tourist destinations. The city offers a rich cultural heritage, ranking 33rd for being diverse and multicultural, with warm hospitality and adventurous attractions,” Jeremy Sampson, chair of Brand Finance Africa was quoted saying.
The city’s Tourism CEO, Enver Duminy attributed the city’s diverse cultures, weather, and beautiful infrastructure as some of the reasons for its ranking, reported EWN.
“Despite challenges, our future growth potential remains strong thanks to our booming tourism industry and strategic location as the major port and transportation hub,
“To maintain our positive global perceptions, we must prioritise vibrant cultural scenes, sustainable urban development, and infrastructure investment.” the publication quoted Duminy as saying.
Last year, the city was voted the ninth-best city in the world, earning praises for its top hotels, restaurants, magical sunsets, beaches and sea life.
The Cape Town International Airport was also named the best airport in Africa at 2022 World Airports Awards.
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Compiled by Olwethu Mpeshe