Cape Town – The Western Cape’s tourism sector generated nearly R26 billion from 1.5 million international visitors in 2025, accounting for a quarter of South Africa’s total international tourism revenue, according to newly released data.
The figures, cited by Ivan Meyer, show an 11.1% increase in international arrivals to the province, reinforcing its position as one of Africa’s leading travel destinations.
Meyer said the growth reflects a tourism sector that is expanding while contributing to job creation and economic development.
“The Western Cape’s tourism performance in 2025 confirms that our province remains a top choice for both international and domestic travellers. We are building a tourism economy that continues to create jobs, supports communities, and protects our natural heritage,” he said.
The United Kingdom and Germany remained the province’s largest international source markets, highlighting its continued appeal to long-haul travellers.
Strong recovery
Domestic tourism also showed strong recovery, with approximately four million overnight trips recorded in 2025, marking a 15.4% increase. The Western Cape also achieved the highest average spend per domestic overnight trip in the country at R3,172.
Meyer said the figures demonstrate the province’s ability to attract higher-value visitors despite broader economic pressures.
Meanwhile, several Western Cape tourism organisations were recognised at the WTM Africa Responsible Tourism Awards for their contributions to sustainable and inclusive tourism.
Among the winners, the V&A Waterfront Academy and the Table Mountain Aerial Cableway Company received gold awards for excellence in skills development and environmental management, while Unexplored Cape Town secured a silver award for community-based tourism initiatives.
Tourism growth
The Cape Tourist Guides Association was named “One to Watch”, and Stellenbosch-based Township & Village was commended for its community-driven tourism model.
Meyer said the accolades highlight the province’s commitment to ensuring tourism growth benefits local communities and the environment.
The provincial government said it will continue to focus on sustainable and inclusive growth by promoting value-for-money travel, encouraging visitors to explore more regions, and supporting responsible tourism practices.
“Our approach is clear: tourism must work for the people of the Western Cape,” Meyer said.
Compiled by Betha Madhomu
