SA shoppers say they prioritise sales and discounts when doing their shopping, a study has said.
Sales and discounts! That’s what most South African shoppers earning R10 000 or more a month consider when doing their shopping, a study has revealed.
According to EWN, the annual BrandMapp study zoomed in on the consumer group’s spending habits after the 2020 hard lockdown was lifted and businesses were allowed to operate again.
At least 54% of shoppers prioritised prices through sales and discounts, the report quoted BrandMapp’s Brandon de Kock as saying.
Some of the shoppers said they were loyal to brands they knew and trusted, “but mainly, the concerns are in their wallets and everyone is looking after a good deal”.
Meanwhile, IOL, reported last week that there was an increase in the number of people shopping online- this, as they continued to battle with a third wave of coronavirus.
Before the pandemic, retail businesses in South Africa were taking a slow and steady approach to digital transformation, but this has been accelerated dramatically, as the pandemic rages across the globe forcing people to adapt to new ways of living, according to GetApp.
“Available online shopping platforms, especially for groceries, medicines, and other necessary items, have seen a surge in usage over the last few weeks as consumers prefer not to venture into stores and have increasingly opted for these reduced touch-point alternatives,” IOL quoted Nielsen South Africa Retailer lead Gareth Paterson as saying.
“We can therefore expect a permanent uplift in online shopping numbers – albeit off a small base in South Africa – even after the pandemic has ended, since many behaviours adopted during the Covid-19 period are likely to translate into more permanent long term habits.”