Cape Town – The Department of Trade, Industry and Competition (DTIC) is set to position 23 South African companies as strategic suppliers of packaged and processed food products at the 48th International Food and Beverage Expo (Foodex) in Japan.
Foodex Japan takes place from March 7 to 10, 2023, and is one of the largest annual food and beverage tradeshows in Asia, providing business expansion opportunities and solutions for Food & Beverage related world issues.
Deputy Director-General of Trade and Investment South Africa at the dtic, Lerato Mataboge, said that the company delegation assembled for this showcase represents varied expertise in the food and beverage value chain.
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“Our delegation is made up of companies that range from small, medium and micro enterprises, emerging exporters, and woman-owned entities, amongst others,” she said.
“We have aimed to assemble a formidable team of companies that will put a respectable South African showcase on the world’s stage while advancing our developmental imperatives.”
Mataboge also said that she is looking forward to staking a claim on the Japanese food market and returning with trade leads, partnerships and trade deals.
“Our strategic objective is that of achieving value-added exports as envisaged in the re-imagined industrial policy of South Africa. There is an opportunity for South Africa to establish itself as a larger player in the niche market that is Japan, as well as other regions in the global economy,” she said.
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Compiled by Junaid Benjamin