Cape Town – Shoprite and Checkers customers can now earn grocery rewards when filling up their vehicles, following a new partnership between the Shoprite Group and fuel retailer Astron Energy.
The partnership allows members of Shoprite’s Xtra Savings programme to earn up to 50 cents per litre in rewards when purchasing qualifying fuel at participating Astron Energy outlets.
According to BusinessTech, customers initially earn 25 cents per litre, with rewards automatically doubling to 50 cents per litre once they spend more than R3,000 on qualifying fuel purchases in a calendar month.
The increased reward rate also applies retrospectively to fuel purchased earlier in that month.
Customers can earn rewards on up to 190 litres of fuel or R4,000 in monthly fuel spending, whichever limit is reached first.
Essential household costs
The rewards are credited within 24 hours and can be redeemed at qualifying Shoprite Group outlets, including Shoprite, Usave, Checkers, Checkers Hyper, Checkers Outdoor, Petshop Science and Medirite, as well as through the Sixty60 delivery platform.
Shoprite’s head of partnerships at ShopriteX, Hayden Scholtz, said the initiative was aimed at helping consumers manage two major household expenses.
“Fuel and groceries are two essential household costs, and this partnership connects them in a practical way: earn money for groceries when you purchase fuel,” Scholtz said.
He added that the partnership offered customers another way to earn cashback on everyday spending and redirect the value towards essential purchases.
Astron Energy’s head of marketing, Thayuri Moodley, said the partnership was designed to make rewards more accessible to consumers.
‘Value needs to be real’
“South Africans are asking more of the brands they choose,” Moodley said, adding that “value needs to be real, relevant and easy to access” in the current economic environment.
The programme also caters for Xtra Savings Plus subscribers, who qualify for 50 cents per litre from their first qualifying fuel purchase, subject to the monthly limits.
However, customers must swipe or scan their active Xtra Savings card before completing payment to qualify for the rewards. The accumulated Xcash cannot be used to pay for fuel at Astron Energy stations.
The programme’s details are also available on the official Astron Energy website, which confirms that rewards can be earned at participating service stations and redeemed on qualifying purchases across Shoprite Group stores and digital channels.
The partnership extends Shoprite’s loyalty programme beyond traditional grocery shopping, allowing customers to earn value from another essential household expense.
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Compiled by Betha Madhomu


