Cape Town – Award-winning rapper, Cassper Nyovest is filled with glee this week after his sneaker line, Root Of Fame, made its first billboard debut.
Cassper took to Instagram to share with his multitude of followers the billboard on Witkopen road in Johannesburg.
“How crazy! First Root of fame billboard right on Witkopen,” he wrote.
— Kay (@kaylesabe) March 8, 2022
According to TimesLive, Cassper launched his sneaker line in July, last year, after signing a R100 million deal with Drip Footwear owner Lekau Sehoana.
Cassper says that he had to find ways on how he could capitalise on his fame to make it work for him and generate wealth.
“My fame didn’t matter, for the first time in my life it was useless. I asked myself how I can package this fame and sell it. I had to make a product that not only is associated with my name but gives people a taste of how it feels to be me. I had to dig deep into the roots, hence the name ‘The Root Of Fame’,” Sowetan Live quoted him as saying at the time.
“For months we were working on the sneaker. We have improved the business and don’t just want to make quick cash. We want to create a brand South Africans can resonate with,” TimesLive quoted Drip Footwear owner Lekau Sehoana as saying.
Picture: Facebook/ Cassper Nyovest
Compiled by Odwa Shumi