Cape Town – South African rapper AKA, real name Kiernan Jarryd Forbes, has parted ways with Cruz Vodka after nearly a decade of partnership, saying he has decided to evolve and create his own spirit brand.
AKA took to social media to share a joint statement by him and the Cruz Vodka management.
“Dear Cruz family, post lengthy discussions, Kieran Forbes (AKA) has shared his ambition to create his own spirit brand with the Cruz management team. He outlined a change in his business model from AKA partner to AKA-owned brands. We appreciate his vision and agree that it’s the logical next step for him.
“While AKA will remain an integral part of the Cruz family and a valued business partner, as per his request, we will be phasing his name off the Cruz Watermelon bottle and will phase Cruz Banana out of the market this summer,” reads the statement.
The rapper’s name will also be used only on his products.
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Picture: Facebook/ AKA IV League
Compiled by Sinothando Siyolo