Sam Ghisleni is a data-driven and human-centric marketing leader, currently serving as Head of Marketing at Weelee, South Africa’s fastest-growing online platform for pre-owned vehicles.
For Sam, Weelee isn’t just a car-selling platform — it’s a people-first tech brand on a mission to reimagine how South Africans buy and sell cars. And that’s exactly what drew her in.
“Weelee represents everything I believe modern brands should be — agile, customer-obsessed, and human in the way it connects online to in-person.”
With a background spanning FMCG, property law, marketing agencies and mobility, Sam brings over a decade of experience leading sales and digital marketing across diverse industries.
She has spearheaded marketing initiatives that include online platforms, loyalty programmes, mobile apps, gamified campaigns, and conversational AI — all rooted in one guiding principle: focus on the customer experience.
Her vision at Weelee is to create marketing that moves beyond conversion and connects — combining high-tech precision with high-touch warmth.
She’s passionate about using data, content, SEO and UX to simplify the customer journey, making it feel effortless, intuitive, and even joyful.
Sam’s leadership style is described as strategic, collaborative, and innovative, with a sharp eye for opportunity and a soft skill for cultivating culture.
She is deeply motivated by growth — in teams, in brands, and in people — and believes in building environments where ownership and creativity thrive.
Outside of work, she’s a certified yoga instructor who grew up on a vegetable farm, speaks English and Portuguese, and is a proud wife and mom to a 15-month-old boy.
Her personal and professional lives are guided by the same values: presence, clarity, and impact.
Looking ahead, Sam is focused on scaling Weelee’s presence as South Africa’s preferred car-selling destination, while driving bold, digital-first campaigns that push boundaries and put people at the heart of the journey.
Follow African Insider on Facebook, X and Instagram
Picture: Supplied
For more African news, visit Africaninsider.com
